Business of Life
A new study conducted by Neilsen/Net Ratings found that consumers trust the Internet second only to their personal physician when it comes to health information.
In a survey, 42% of respondents said they trusted health information they found on the Internet, compared to just 16% for information found in "offline" media, including TV, newspapers, radio and magazines. Consumers are also taking advantage of the depth of health information on the Internet. More than 85% said they look at two or more Web sites when searching for health information.
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In addition, over 65% of the respondents in the Nielsen//NetRatings survey said that they use the Internet to research important health topics before and after they visit a doctor.