Business of Life

Pregnant Poses

It all began with Demi Moore.    Remember how shocking it was to see her naked and very pregnant on the cover of Vanity Fair way back in 1991?

Now, pregnant women are clamoring for similar shots of their pregnant selves.  This new type of family portrait is taking off with even J.C. Penny offering a maternity package at its 400 photography studios.

From Letting It All Hang Out in the Wall St. Journal

Jennifer Loomis, a photographer who focuses almost exclusively on maternity clients, brings in revenues of about $300,000 annually.

"The message I'm trying to communicate is one of strength, transformation and beauty," says Ms. Loomis. "I'm helping them capture one of the most interesting times of their lives."