An essential part of the Business of Life is the development of your own personal character.
For most of our country's history character-building was seen as an essential part of education, as important as the acquisition of knowledge. Both constituted a type of wealth that could not lost, stolen or destroyed no matter what the vicissitudes of life. George Santayana called character the basis of happiness. Character is not to be confused with reputation as Abraham Lincoln pointed out, "Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing." Think of it as your personal capital not to be confused with your financial capital.
Today most schools and universities no longer see the building of character as part of their mission. Churches and programs like the Boy Scouts and Girl Scouts are seen as too religiously-inclined for many. Much of the commentary on the recent presidential election would have you believe that only one party takes values seriously. Into the breech that's grown even wider in our politically correct age, Foundation for a Better Life is building a bridge.
Not affiliated with any political group or religious organization, the Foundation for a Better Life "creates public service campaigns to communicate the values that make a difference in our communities-values such as honesty, caring, optimism, hard work, and helping others. These messages, communicated utilizing television, theatres, billboards, radio, internet, etc., model the benefits of a life lived by positive values. The Foundation encourages others to step up to a higher level and then to pass on those positive values they have learned. These seemingly small examples of individuals living values-based lives may not change the world, but collectively they will make a difference. And in the process help make the world a better place for everyone. After all, developing values and then passing them on to others is The Foundation for a Better Life."
The mission of The Foundation for a Better Life, through various media efforts, is to encourage adherence to a set of quality values through personal accountability and by raising the level of expectations of performance of all individuals regardless of religion or race. Through these efforts, the Foundation wants to remind individuals they are accountable and empowered with the ability to take responsibility for their lives and to promote a set of values that sees them through their failures and capitalizes on their successes. An individual who takes responsibility for his or her actions will take care of his or her family, job, community, and country.
Just look at what they've done with billboards. Click on any of the thumbnails for a larger image.
