April 25, 2005

Why detail matters

Dervala is a happy new employee.    They gave her beautiful new notebooks with this inscription

This is my notebook. A collection of my thoughts, ideas, some other people’s thoughts, some good stuff, some useless stuff. All written down, mostly scribbled, some stuff that I can no longer read, in an attempt to preserve a brilliant moment in time. (Or, at the time, I thought it was a brilliant moment.) I got this notebook from Stone Yamashita Partners. They always feed me. They’re the kind of office that allows dogs. They believe in the power of good thinking to invoke change. And so do I.

Here's another reason.

On my first day, two months ago, my SY[P] co-workers gave me a neat stack of San Francisco guidebooks and a household address book that they’d filled with notes on opthalmologists, florists, car repair shops, hikes, plumbers, restaurants, dentists, and babysitters. This streak of inventive empathy, made elegantly tangible, runs through the culture from the stationery cupboard to the client presentations. It’s what makes them excellent, and it makes me glad they found me.

More in Detail matters.   

They got me at the notebooks.  I'm even more impressed after reading what Stone Yamashita does. 

Posted by Jill Fallon at April 25, 2005 11:58 PM | Permalink