In a recent survey of affluent customers, USB scored the best in customer rankings of the 9 leading financial service firms.
The nine firms profiled in the report are Bank of America, Charles Schwab, Fidelity, Merrill Lynch, Morgan Stanley, Smith Barney, UBS Financial Services, Washington Mutual, and Wells Fargo.
UBS scored tops as a full service provider, a personal service provider, results-oriented provider and low-cost provider.
Well, the Swiss have been doing this for a far longer time.
Posted by Jill Fallon at October 7, 2005 8:08 PM | Permalink