February 1, 2006

Orphans Preferred

WANTED
Young, skinny, wiry fellows not over eighteen.
Must be expert riders willing to risk death daily.
Orphans preferred.

I remember reading William Least Moon's Blue Highways and laughing at this ad by the Central Overland California and Pikes Peak Express Company.

They called it the Pony Express and there was never a shortage of riders.

"Expert riders Willing to risk death" - how better to attract young men in their early twenties.

HT. Doc Searls

Posted by Jill Fallon at February 1, 2006 5:01 PM | Permalink