We instinctively know that how a question is "framed" - think leading the witness or negative ads - can distort our decision-making. Now scientists have brain images that confirm what we know in our guts.
Emotion rules the brain's decisions.
But Following Your Gut is a good thing when it comes to life decisions and choices.
In Gut Reactions,, Jesse Prinz argues that emotions are embodied appraisals - they are perceptions of the body, but, through the body they also allow us to literally perceive danger, loss and other matters.
"Gut Reactions: A Perceptual Theory of Emotion (Philosophy of Mind)" (Jesse J. Prinz)