August 7, 2006

Gut Reactions

We instinctively know that how a question is "framed"  - think leading the witness or negative ads - can distort our decision-making.  Now scientists have brain images that confirm what we know in our guts.

Emotion rules the brain's decisions.

But Following Your Gut is  a good thing when it comes to life decisions and choices.

In Gut Reactions,, Jesse Prinz argues that emotions are embodied appraisals - they are perceptions of the body, but, through the body they also allow us to literally perceive danger, loss and other matters.

"Gut Reactions: A Perceptual Theory of Emotion (Philosophy of Mind)" (Jesse J. Prinz)

Posted by Jill Fallon at August 7, 2006 10:41 PM | TrackBack | Permalink