August 27, 2006

Loud and Proud for Clouds.

I was trying with the book to get people to look at something that was so familiar, but to just try and think about it in a slightly different way," says Pretor-Pinney. "And that's a kind of shift that I think can happen. They look up and these clouds have been there the whole time, but they look up and go, 'Wait a minute, they are incredibly beautiful and I never really stopped to think about it.

A 38-year-old Englishman, Gavin Pretor-Phinney, started the Cloud Appreciation Society on a lark that you can join for about $6.  After finding no book on clouds despite the fact we all have been watching clouds since childhood,  he wrote The Cloudspotter's Guide, a surprise hit in Britain and I imagine soon here.

The Manifesto

WE BELIEVE that clouds are unjustly maligned
and that life would be immeasurably poorer without them.

We think that they are Nature’s poetry,
and the most egalitarian of her displays, since
everyone can have a fantastic view of them.

We pledge to fight ‘blue-sky thinking’ wherever we find it.
Life would be dull if we had to look up at
cloudless monotony day after day.

We seek to remind people that clouds are expressions of the
atmosphere’s moods, and can be read like those of
a person’s countenance.

Clouds are so commonplace that their beauty is often overlooked.
They are for dreamers and their contemplation benefits the soul.
Indeed, all who consider the shapes they see in them will save
on psychoanalysis bills.

And so we say to all who'll listen:
Look up, marvel at the ephemeral beauty, and live life with your head in the clouds!

Posted by Jill Fallon at August 27, 2006 9:16 AM | TrackBack | Permalink