Ask Mom says it's far better for men than women
Financially, socially, sexually, men benefit from marriage. Married men are healthier and have better, more satisfying careers. Most convincingly, married men live far longer than not-married men.
Women usually don't have to be sold on the idea of marriage. Genetically we are programmed to find a man, follow him around like a puppy, then volunteer with cheerful innocence to be nursemaids and slaves for the children that result. Strange, because for women, marriage is statistically a bad career move and a consumer of personal "happiness". Married women are less healthy than single women and live no longer. Yet women seek marriage, congratulate their friends for it and idealize it in many ways.