Try Wize before you buy

How much do you believe in what companies say about their own products?

If you're like me, you take just about everything companies, experts, politicians, academics and government officials with a touch of salt and an ounce of skepticism.

Each year, the public relations giant Edelman publishes its Edelman Trust Barometer.  In the U.S., trust in a "person like me" has increased from 20% in 2003 to 68% in 2006.    Seems to parallel the growth in the blogosphere  doesn't it?

Experts may know much more about their chosen fields than you do, BUT I've found that the best advice about most things comes most often from other people speaking from their personal experience, not from experts.   

Aggregating both personal and expert product reviews  in an easily accessible format is the  core idea behind Wize,  It's a very good looking site, very easy to use.  They  us ea ranking system, giving each product a final score, called "Wize rank" by using collective wisdom for an unbiased product rating.

It's the best and easiest way to do product research for anything you're looking to buy.