April 3, 2008

Revolting against their parents' generation

This generation that will save the country from what we boomers have done to it.

'Millennials' show respect for values

Walter Thompson, the nation's largest advertising agency...has plumbed the consciousness of the so-called "millennials" — those between 21 and 29 — to reveal a generation brimming with adultlike respect for American institutions, family values and work ethics, despite a few quirks.

Among the findings: 94 percent said they respect monogamy and parenthood, while 84 percent revere marriage. Eighty-eight percent respect the U.S. Constitution, 84 percent respect the military and more than three-fourths believed in the proverbial "American dream." Fewer than one in four, however, said they have any admiration for Hollywood.

"We were completely surprised. There has been a faulty portrayal of millennials by the media — television, films, news, blogs, everything. These people are not the self-entitled, coddled slackers they're made out to be. Misnomers and myths about them are all over the place," said Ann Mack, who directed the survey and is the official "director of trend-spotting" at the agency.

"Their opinions of monogamy and marriage are products of the era they grew up in, a reaction against a reality-TV world or their unstable childhoods. They are more traditional in their views because they want something better for their own families," Ms. Mack said.

It's an astonishing survey.

Posted by Jill Fallon at April 3, 2008 1:07 PM | Permalink
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