September 12, 2008

How Big is Your Cognitive Surplus?

Edge also has up the much-talked-about video of Clay Shirky on Gin, Television and Cognitive Surplus

And this is the other thing about the size of the cognitive surplus we're talking about. It's so large that even a small change could have huge ramifications. Let's say that everything stays 99 percent the same, that people watch 99 percent as much television as they used to, but 1 percent of that is carved out for producing and for sharing. The Internet-connected population watches roughly a trillion hours of TV a year. That's about five times the size of the annual U.S. consumption. One per cent of that  is 98 Wikipedia projects per year worth of participation.

I think that's going to be a big deal. Don't you?

Posted by Jill Fallon at September 12, 2008 10:41 AM | Permalink