Babies and TV commercials

A baby may look helpless. It can’t walk, talk, think symbolically or overhaul the nation’s banking system. Yet as social emulsifiers go, nothing can beat a happily babbling baby. A baby is born knowing how to work the crowd. A toothless smile here, a musical squeal there, and even hard-nosed cynics grow soft in the head and weak in the knees.


In the view of the primatologist Sarah Blaffer Hrdy, the extraordinary social skills of an infant are at the heart of what makes us human. Through its ability to solicit and secure the attentive care not just of its mother but of many others in its sensory purview, a baby promotes many of the behaviors and emotions that we prize in ourselves and that often distinguish us from other animals, including a willingness to share, to cooperate with strangers, to relax one’s guard, uncurl one’s lip and widen one’s pronoun circle beyond the stifling confines of me, myself and mine.

In a Helpless Baby, the Roots of Our Social Glue

I like this theory, but I haven't a clue how to pronounce the scientist's name "Hrdy".

The next article in the Science section of the New York Times is more baffling. Commercials make TV shows more enjoyable.

“The punch line is that commercials make TV programs more enjoyable to watch. Even bad commercials,” said Leif Nelson, an assistant professor of marketing at the University of California, San Diego, and a co-author of the new research. “When I tell people this, they just kind of stare at me, in disbelief. The findings are simultaneously implausible and empirically coherent.”