February 21, 2007

New Magazine "Obit"

Will Boomers Give New Life to Obituaries?

Will people pay just to read obituaries? We are going to find out. Following up on a mini-boom in newspaper obits -- both the New York Sun and the Wall Street Journal have added them -- a husband-and-wife team from Princeton, N.J., plans to start publishing a glossy magazine, Obit. "We truly believe that we are starting a 'movement,' " co founder Barbara Hillier said in a prepared statement.

On its website, Obit calls itself "the hottest thing in periodicals since the golden years of Esquire and Playboy, that will leave an indelible mark on American society." Should the magazine fail after it hits newsstands next year, that line will doubtless appear in its obituary.

Posted by Jill Fallon at February 21, 2007 7:53 AM | TrackBack | Permalink