Legacy Matters

Flip it

Only on the market for a year, the Flip camcorder has already garnered 13% of the market.  David Pogue finally reviews it, Camcorder Brings Zen to the Shoot.

the Flip has been reduced to the purest essence of video capture. You turn it on, and it’s ready to start filming in two seconds. You press the red button once to record (press hard — it’s a little balky) and once to stop. You press Play to review the video, and the Trash button to delete a clip.

There it is: the entire user’s manual.
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Having finally lived with the Flip, I finally know the answer: it’s a blast. It’s always ready, always with you, always trustworthy. Instead of crippling this “camcorder,” the simplicity elevates it. Comparisons with a real camcorder are nonsensical, because the Flip is something else altogether: it’s the video equivalent of a Kodak point-and-shoot camera. It’s the very definition of “less is more.”

"Flip Video Camcorder: 60-Minutes (Black)" (Pure Digital Technologies, Inc.)

$150-$180